ISO 20671:2019
ISO 20671:2019 Brand evaluation - Principles and fundamentals
standard by International Organization for Standardization, 03/01/2019
Full Description
ISO 20671:2019 specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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SAE AMS4305A
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